someone studio 2012 Olympics pictograms
단순화된 기존의 픽토그램에 비해
조금더 디테일하게 묘사하면서 딱딱한 직선의 느낌과 다양한 컬러라인의 사용으로
훨씬 다이나믹하고 세련된 느낌
design/identity 16
- 영국 런던 올림픽 픽토그램 2009/10/22
- City of Melbourne Identity (1) 2009/10/13
- ♣ pentagram__ EAT. (1) 2009/03/19
- ♣ pentagram__ The Public Theater (1) 2009/03/19
- ♣ pentagram__Deutsche Kinemathek 2009/03/19
- ♣ pentagram__Luckyfish 2009/03/19
- ♣ pentagram__CITI 2009/03/19
- ♣ pentagram__MillerCoors 2009/03/19
- ♣ pentagram__ Museum of Arts and Design 2009/03/18
- ♣ pentagram__ New York City Ballet 2009/03/18
이번에 다녀온 호주의 맬번의 아이덴티티...
실제로 건물도 선과 면을 이용한 다각형 형태
런던에 있는 카페 the brand’s position as “the real food company."
EAT. 를 브랜드로 자신있게 쓰고 있고 영문이라 그런지 좀 있어보이긴 한다.
하지만 한글로 했을땐
먹다. 이걸 우리나라에선 자신있게 쓸수 있었을까? 라는 생각도 든다.
EAT in spring: menus, bags and napkins.
Packaging for EAT's new seasonal spring sandwiches
Summer soups include Pea & Mint, Spicy Tomato and Butterbean, Chicken & Mint.
Because the seasonal menu is updated weekly, staff use in-store laser printers to overlay menus on to pre-printed menu sheets.
Carrier bags from the spring and summer ranges
The updated identity set in Knockout.
The campaign appears all over New York, in subway and rail stations, on public transport and in print.
Yorick takes the bus.
The new graphic system Scher designed utilizes strict ninety degree angles.
Promotional postcards using the new identity.
Scher's first Shakespeare in the Park poster, from 1994.
Poster for Bring in 'Da Noise, Bring in 'Da Funk from 1995.
Shakespeare in the Park poster 1995.
Shakespeare in the Park poster 1996.
Shakespeare in the Park poster 1997.
Shakespeare in the Park poster 1998.
Shakespeare in the Park poster 1999.
Shakespeare in the Park poster 2000.
Shakespeare in the Park poster 2001.
Shakespeare in the Park poster 2003.
Shakespeare in the Park poster 2004.
Shakespeare in the Park poster 2005.
Shakespeare in the Park poster 2006.
Shakespeare in the Park poster 2007
Shakespeare in the Park poster 2008.
Hair today, gone tomorrow.
Signage outside the museum
LA에 있는 회전스시 집의 아이덴티티
생선을 기본으로 스시의 의미에 맞게 생선들이 모여있다는걸 표현하는듯...
패턴으로 사용할때는 동양스러운 느낌때문에 이국적인 요리에 대한 컨셉과도 잘 맞는듯~
패턴으로 사용할때는 동양스러운 느낌때문에 이국적인 요리에 대한 컨셉과도 잘 맞는듯~
The color red represents good luck; the circular form references the conveyor belt.
The identity applied to restaurant dinnerware. Each color designates a different price point, and a chip on the underside of each plate ensures it is pulled from the belt after a set length of time.
Place settings at conveyor belt.
Restaurant menu.
시티은행 그룹의 로고 변천사
Original sketch of Citi logo, 1998
Original transition recommendation, 1998
처음 로고를 봤을땐 강한 느낌을 주지 못하는 모양이었지만
모션을 통해서 보니 잼있는 형태로 인지
Bierut's sketches for the MAD logo.
The identity can be transformed in endless variations.
Bierut's sketches for MAD Face.
Promotional postcards in MAD Face.
MAD in the streets.
The MADgic bus.
MAD informational brochures.
MAD details.
MAD publishing.
Futura is used in the museum's print materials.
Spinning MAD.
Directional totem in the museum's lobby, part of the program of dynamic media created by Lisa Strausfeld and team.
MAD Book, a catalogue of the museum's collection. The cover makes use of a pattern created by Strausfeld for the media installations.
MAD jewelry.
MAD tools.
MAD shopping.
MAD man.
tag · pentagram
The new identity and graphics program for the New York City Ballet that launched this week.
The stacked and layered logotype reflects the composition of the city's architecture.
Environmental graphics at the New York State Theater at Lincoln Center.
Rendering of graphics for the State Theater lobby.
Posters for the ballet’s winter season started appearing on bus shelters and in subways earlier this week.
In 2006 Scher designed an identity for another Lincoln Center constituent, The Metropolitan Opera.
tag · pentagram
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