The updated identity set in Knockout.
The campaign appears all over New York, in subway and rail stations, on public transport and in print.
Yorick takes the bus.
The new graphic system Scher designed utilizes strict ninety degree angles.
Promotional postcards using the new identity.
Scher's first Shakespeare in the Park poster, from 1994.
Poster for Bring in 'Da Noise, Bring in 'Da Funk from 1995.
Shakespeare in the Park poster 1995.
Shakespeare in the Park poster 1996.
Shakespeare in the Park poster 1997.
Shakespeare in the Park poster 1998.
Shakespeare in the Park poster 1999.
Shakespeare in the Park poster 2000.
Shakespeare in the Park poster 2001.
Shakespeare in the Park poster 2003.
Shakespeare in the Park poster 2004.
Shakespeare in the Park poster 2005.
Shakespeare in the Park poster 2006.
Shakespeare in the Park poster 2007
Shakespeare in the Park poster 2008.
Hair today, gone tomorrow.
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